What is Merco?
Merco (Corporate Reputation Business Monitor) is the corporate monitor reference in Latin America that has been evaluating the reputation of companies since 2000. It is a reputational evaluation instrument launched in 2000, based on a multistakeholder methodology composed of six evaluations and more than twenty information sources.
It is the first audited monitor in the world, since the monitoring and verification of its production process and results is subject to an independent review by KPMG, according to the ISAE 3000 standard, which publishes its opinion for each edition. All the weighting criteria are public and they can be consulted on this website.
Merco currently produces eight monitors (Merco Companies, Merco Liders, Merco RSC, Merco Talent, Merco University Talent, Merco Consum, Merco Digital and MRS) and has presence in more than fifteen countries: Spain, Colombia, Argentina, Chile, Ecuador, Bolivia, Brazil, Mexico, Peru, Costa Rica, Panama, Uruguay, Portugal, Italy, and in process in Guatemala and Paraguay.
Our methodology is public.
Surveys and evaluations are carried out by Análisis e Investigación.
KPMG verifies the results.
The presence in the ranking is free.
Our income comes exclusively from the sale of confidential reports.
We do not do consulting works.
The evaluation follows the standards and codes of ESOMAR.
Assessments are collected from more than 20 information sources.
More than 200 objetive indicators of each company are evaluated.