Merco Companies and Leaders Costa Rica 2020
Recognizing the good reputation of Costa Rican companies and rewarding it is to recognize business excellence and bet on having companies that are economically and socially stronger, for having companies that take care of talent and that are increasingly ethical and committed, for having more innovative companies and more global; in short, for having better companies for a more prosperous and better country. This is the meaning of the Merco Companies and Leaders Costa Rica 2020 ranking, presented this Wednesday, December 2, 2020 through a Webinar, by José María San Segundo, CEO of Merco, and Luis Álvarez Soto, director of Merco Costa Rica.
Merco Companies and Leaders Costa Rica 2020 was born after an analysis of more than 1,269 surveys, 13 sources of information and 4 evaluations. And in its 4th edition it has had the participation of 800 consumers, 224 executives of large companies, 41 Dircoms and opinion leaders, 36 journalists of economic information, 37 financial analysts, 31 members of NGOs, 35 of unions, 33 of associations of consumers and 32 business area professors. Along with these evaluations, an analysis of the reputation in the digital field of companies (Merco Digital) is considered, with more than 75,537 mentions.
The companies with the best corporate reputation in Costa Rica in 2020
In 2020, they once again repeat positions as the companies with the best reputation in Costa Rica, the first four in the ranking in 2019: Florida Ice and Farm (1st), Cooperativa de Productores de Leche Dos Pinos (2nd), Auto Mercado (3rd) and Toyota Purdy Engine (4th). Intel Costa Rica rises to 5th place, Coca Cola Femsa remains at 6th, BAC Credomatic falls to 7th, Walmart Central America occupies 8th, Banco Nacional de Costa Rica 9th and Amazon is 10th.
New additions to the ranking of the 100 companies in 2020 are: Gensler (97th), BLP Abogados (96th), Edificar (95th), Align Technology (91st), McKinsey (90th), Belcorp (87th), SAP (86th), Constructora Van Der Laat y Jiménez (85º), Emerson Electric (83º), GBM (82º), Oracle (76º), Western Union (62º), Cisco Systems (59º), Mastercard (52º), Dell (51º), Ópticas Vision (48th), Bioland (46th), Pastas Roma (29th), Uber (25th) and University of Costa Rica (22nd).
Also noteworthy are the increases of the Technological Institute of Costa Rica (from the 100th to the 19th position), Grupo Demasa-Gruma (from the 61st to the 32nd), Abbot (from the 98th to the 71st), Aeris Holding (from the 96th to 69th), Telefónica Movistar (from 65th to 38th), Roche Laboratories (from 99th to 73rd) and Grupo Numar (from 70th to 44th).
The business leaders with the best corporate reputation in Costa Rica in 2020
In turn, for the fourth consecutive year, Ramón Mendiola (Fifco) ranks as the business leader with the best reputation in Costa Rica in 2020, followed by Javier Quiros (Toyota Purdy Motor). Third place on the podium is held by Franklin Chang (Ad Astra Rocket). Guillermo Alonso Guzmán (Auto Mercado), Francis Durman (Grupo Durman Esquivel), Gisela Sánchez (Fifco), Federico Odio (BAC Credomatic), Gonzalo Chaves (Dos Pinos), Diego Alonso (Auto Mercado) and Rodrigo Uribe (Cuestamoras) close the Top Ten.
New appearances in the Top 100 in 2020 are: Sandra Jiménez, from Nestlé (100th); Luis Javier Serrano, from Boston Scientific (98th); Roberto Acosta, from H Solis (95th); Samuel Bermúdez, from Gensler (94th); José Álvaro Jenkins, from Laica (93rd); David Gutiérrez, from BLP Abogados (91º); Jorge Trejos, from Traesa (87th); Rodolfo Jiménez, from Grupo Nación (83rd); José Manuel Hernando, from Distribuidora Café Montaña (82º); Marcos Dueñas, from Intaco (77º); Alberto Castillo, from Colono Agropecuario (76º); Jorge Acon, from Van Der Laat (75th); Gian Carlo Mazzali, from Grupo Roma (74th); Federico Amador, from Grupo Irex (73rd); Marcela Trejos, from Oxygen (70º); Gerardo Sánchez, from Hospital Clínica Bíblica (69º); Erick Herrera, from Bridgestone Firestone Costa Rica (68th); Cristina Masis, from the Stock Market (67th); Cristina Ronski, from Walmart Central America (65th); Rolando Lacle, from Consortium Abogados (63º); Miriam Manrique, from Uber (60th); Manfred Aymerich, from Grupo Monge (54th); Fernando Ocampo, University of Leas (53rd); Nuria Marín, from Corporación Desanti Marín (52º); Jorge Sequeira, from Cinde (47th); Omar Jiménez, from BAC Credomatic (46th); Christiana Figueres, from Nulp (38th), Anabel González, from the Peterson Institute for International Economics (37th); Ileana Rojas, from Intel Costa Rica (33rd) and Ineke Geesink, from Microsoft (31st).
Regarding the main findings of the report, in 2020, for managers, they report a positive balance in the global evolution of strengths of Costa Rican companies: innovation (+ 3.5%) and ethics and corporate responsibility (+3 , 4%); while in negative we find the quality of the commercial offer (-1.8%) and economic-financial results (-5.5%).
On the other hand, as regards the variations in the average valuations of the different experts, those of economic information journalists, financial analysts and union members improve in this edition; those of business area professors and members of consumer associations worsen somewhat; and those of NGOs are clearly getting worse.
The opinion of consumers about Costa Rican companies during the crisis derived from the Covid-19 pandemic has improved in 22.6% of those surveyed and remains at 71.0%. It only worsens in the remaining 6.4%.
It is clear that companies are a social agent and cannot be limited to being an economic agent. And as a social agent they have to get involved, they have to mobilize in general crises such as the pandemic that we are experiencing.
In the words of José María San Segundo, 'the intangible value of a company cannot enter a pandemic. These values have to remain above pandemics, since they affect consumption and operations, but we cannot allow them to do so with our intangibles ”.
It is time to defend the intangible values created, not to decline in value and to create a new social capital by companies.
Companies and leaders have a lot at stake and must know how to read the challenge ahead. The greatest risk is falling into “social irresponsibility”.