1. The pandemic is affecting our operations and our sales, but we cannot let it affect our values.
2. When society goes into crisis, it is time to reaffirm and make tangible our corporate values and, from there, our reputation; now is the time to grow our ‘social capital’.
3. Reputation is a critical path to leadership, and we are in a ripe time to build reputation and drive leadership.
4. Companies are an economic and social agent, and we need to demonstrate this last value as a corporate reaffirmation and a lever for social acceptance; especially in countries where the 'legitimacy' of private companies is sometimes questioned.
5. The pandemic creates problems but also the opportunity to demonstrate our responsibility and social commitment. If we don't do it now, when are we going to do it?
6. We must intervene decisively to demonstrate our capacity and value as a social agent, acting responsibly to help our workers and the society of which we are part.
7. And you have to communicate. Companies 'do not do charity' but intervene in favor of society and that should be known. Communication is part of the exercise of responsibility and solidarity.
8. The companies that have shown the most commitment in the pandemic are the leaders in responsibility and reputation. And that is no accident.
9. In addition, it is shown that the most reputable are the ones that best capitalize on the efforts made over time in the pandemic. The value of leadership.
10. Reputation cannot go into pandemic.

José María San SegundoCEO de Merco