FundsPeople presents the 1st edition of the “Reputation in Asset and Wealth Management in Spain Industry Study” in collaboration with Merco
12/06/2025

On Tuesday, June 10th, the first edition of the “Reputation in Asset and Wealth Management in Spain Sector Study” was released, a pioneering initiative promoted by FundsPeople and carried out in collaboration with MERCO. The study detects the reputational level of private banking companies, fund managers and executives belonging to the collective investment and asset management sector.
The survey period ran from late April to late May and involved a total of 408 industry professionals. The sample percentages were as follows: According to the type of respondent: Spanish banking group (44.7%), international banking group (11.3%), national asset management company (11.3%), international asset management company (6.8%), insurance company (6.1%), consulting firm (15.9%), service provider for the sector (2.6%), and others (1.3%). According to the professional area, Advisor/Agent (34.3%), Business (25.9%), Investments (27.8%), Other corporate services (5.2%), and Others (6.8%).
Reputational recognition ranking
Private Banking (TOP 10):
1. CaixaBank Banca Privada
2. Santander Private Banking
3. Bankinter
4. BBVA
5. Banca March
6. Andbank España
7. A&G
8. JP Morgan Private Bank
9. Banco Sabadell
10. Renta 4
Fund Managers (TOP 10):
1. JP Morgan AM
2. BlackRock
3. Fidelity International
4. Amundi AM
5. Santander AM
6. Caixabank AM
7. Bbva AM
8. Morgan Stanley IM
9. Robeco
10. Azvalor
The methodology established by Merco for preparing the ranking of private banking companies and fund managers with the best reputation has been independently reviewed by KPMG and is available on the website www.merco.info.
Related documents
Nota de prensa FundsPeople y Merco (PDF, 260Kb)
El proceso de elaboración de Merco FundsPeople 2025 España (PDF, 2029Kb)