FundsPeople and Merco reveal the private banking firms and fund managers with the best reputations in Spain and analyse the sector’s strengths and challenges
03/06/2026
On Wednesday June the 3rd, FundsPeople, in collaboration with Merco, presented the results of the second edition of the “Sector Study on Reputation in Asset and Wealth Management in Spain”. This initiative analyses the reputation of private banking firms and fund managers based on assessments by investment sector professionals themselves.
In this second edition, the analysis of the reputational profile confirms the strength of the institutions operating in Spain, with particularly positive results in areas such as “value of the offering”. However, the detailed analysis of strengths and weaknesses also provides a clear roadmap of the areas on which the sector should focus.
Reputational recognition ranking
PRIVATE BANKING (TOP 10):
1. CAIXABANK WEALTH MANAGEMENT
2. SANTANDER PRIVATE BANKING
3. BANKINTER
4. BBVA
5. BANCA MARCH
6. ANDBANK
7. J.P. MORGAN PRIVATE BANK
8. A&G
9. SABADELL URQUIJO BANCA PRIVADA
10. RENTA 4
FUND MANAGERS (TOP 10):
1. J.P. MORGAN ASSET MANAGEMENT
2. BLACKROCK
3. FIDELITY INTERNATIONAL
4. AMUNDI
5. CAIXABANK AM
6. ROBECO
7. SANTANDER ASSET MANAGEMENT
8. MORGAN STANLEY IM
9. PICTET ASSET MANAGEMENT
10. BBVA ASSET MANAGEMENT
The methodology established by Merco for compiling the 2026 ranking of private banking firms and fund managers with the best reputation has been independently reviewed by KPMG. The methodology used to compile the 2026 ranking of private banking firms and fund managers with the best reputation is available on the Merco website at www.merco.info
Related documents
El proceso de elaboración de Merco FundsPeople 2026 España (PDF, 1464Kb)
