Merco, a reference monitor for its ethical commitments and its methodology, has presented this Wednesday, June 28, the 100 companies and the 100 leaders with the best reputation of 2023. These rankings are the result of an exhaustive and detailed analysis of more than 53,781 surveys, 7 evaluations and 26 sources of information.

In this edition, Inditex once again leads the ranking of the companies with the best reputation in Spain, being the first time that the company that leads the ranking is directed by a woman, Marta Ortega.

In the Leaders ranking, Juan Roig (Mercadona) revalidates the first position for the fifth consecutive year, followed by Ana Botín (Santander), Amancio Ortega (Inditex), José María Álvarez-Pallete (Telefónica), Marta Ortega (Inditex) and Mª Dolores Dancausa (Bankinter): three men and three women in the first six places.

This year the companies with the best communication teams have also been made public, according to the opinion of the journalists. Media professionals have pointed out Santander, Mercadona and Inditex as the leading companies in this regard.

In a continuous advance and methodological adaptation, this year all the samples of the different stakeholders have increased. Thus, the 23rd edition has had the participation of 1,153 executives of large companies, 813 experts from the business world (82 Dircoms and opinion leaders, 84 economic information journalists, 88 members of government, 94 professors from the business area, 90 analysts managers, 92 social media managers, 107 heads of NGOs, 89 unions and 87 heads of consumer associations) 400 heads of SMEs, 43,331 Merco Talent participants (workers, university students, former students of business schools, university professors and business schools, human resources managers, expert headhunters, union members and citizens) and 8,002 citizens (Merco Society). Together with these evaluations, an analysis is also carried out in the digital field of companies (Merco Digital) and a benchmarking of objective indicators that include the main sections of the companies.

The compilation of Merco has been carried out by Análisis e Investigación, the first Spanish market research institute, and the methodology for the preparation of the ranking of companies with the best reputation has been subject to independent review by KPMG in accordance with the ISAE3000 standard. For this reason, KPMG does not make its position in this ranking public.

See Companies ranking

See Leaders ranking