Merco, a reference monitor for its ethical commitments and methodology, has presented this Thursday, July 4, the 200 companies and the 100 leaders with the best reputation of 2024. These rankings are the result of an exhaustive and detailed analysis of more than 63,435 surveys, 7 evaluations and 28 sources of information. 

Once again, Inditex heads the ranking of companies with the best reputation, followed by Mercadona, Grupo Social Once, Repsol and Coca-Cola.

Regarding the classification of highest-rated managers, Juan Roig (Mercadona) leads the ranking 100. Behind him are Ana Botín (Santander), Amancio Ortega (Inditex), Marta Ortega (Inditex) and José María Álvarez-Pallete (Telefónica).

In continuous advancement and methodological adaptation, this year the analysis capacity has increased, by moving the evaluation from 100 to 200 companies. The 24th edition had the participation of 1,195 managers of large companies, 703 experts from the business world (76 Directors and opinion leaders, 61 economic journalists, 85 government members, 77 business professors, 90 financial analysts, 83 social media managers, 105 heads of NGOs, 69 of unions and 57 heads of consumer associations) 400 heads of SMEs, 52,131 participants of Merco Talent (workers, university students, alumni of business schools, university professors and schools of business, human resources managers, headhunting experts, union members and citizens) and 8,923 citizens (Merco Society). Along with these evaluations, an analysis is also carried out in the digital field of companies (Merco Digital) and benchmarking of objective indicators of the companies.

The business monitor is verified through an independent review by KPMG, in accordance with the ISAE 3000 standard, which confirms its rigor and ethical commitment.

See Companies ranking

See Leaders ranking