Merco CEO Brazil
Lylian Brandao started her professional career in the market research area at Nielsen Servicios and during her more than 25 years of experience she has worked in the communication and marketing areas of companies such as Telefónica and Cervecerías Kaiser.
With a consolidated performance in management, she has developed communication strategies for business and institutional lines that have been recognized and awarded, such as branding, advertising campaigns and sponsorship platforms, among others. He has participated in processes of expansion, mergers and startups. He also has extensive experience in the strategic plan of Reputation and Sustainability, leading and implementing LATAM projects.
She was member of the Local and Global Council and Sponsor of Committees of brand, sponsorship and principles of action. She was awarded at the Honoring Brazil’s Marketing Leaders in 2014, for innovation and success stories in the marketing area. Always attentive to the relevance of digital evolution in all areas of development, she has recently completed her studies in Digital Marketing at Columbia Business School.
MBA in Business Management from the FIA Business School, Lylian has a degree in Advertising from the Pontificia Universidad Católica de Rio de Janeiro.