Merco Manager Peru
Senior Executive, Doctor of Administration, MBA and Engineer, with more than 37 years of management experience, (the last 9 as General Manager in Merco and 28 years in the commercial area in leading transnational companies in their Sector such as Coca-Cola, Kraft Foods , PepsiCo International and Nodo.
Extensive managerial experience in the areas of Strategic Marketing, Strategic Planning, Market Research, Marketing Operations, Planning and Distribution, Budget Control, Projects, Marketing of Goods and Services and Trade Marketing.
Specialist in generating value in the commercial process, leading teams to: decrease sales and distribution costs, increase the level of service, growth in sales by capitalizing on market opportunities and comprehensive development of commercial projects with emphasis on execution. Leader of the team that won the Inchcape World Award for Innovation.
International Experience in Diagnostics and Consulting Plans: Coca-Cola, The Tesalia Springs Company (PepsiCo), Diageo, Ecusa, Yanbal-Unique, El Comercio, Zaimella.
Former Main Consultant of the International firm Zenith Group, Associate Consultant of Lima Consulting Group, Project Director of Arellano Marketing, External Consultant of PepsiCo International in Marketing Research in Colombia, Chile, Peru, Ecuador Bolivia and Commercial Director of Nodo Research (Strategy and Investigation).
Professor of courses in Marketing, Strategy, Management, Research, Innovation and Corporate Social Responsibility at PT for the different programs of the Doctorate, MBA and Continuing Education Certificates in the EPG USIL from 2004 and Consultant & Trainer in Corporate Reputation, Corporate Social Responsibility, Management Business and Comprehensive Marketing: Strategic Planning, Marketing, Sales, Trade Marketing, Distribution, Endomarketing Workshops. 45 years linked to teaching as a teacher. Member of the Peruvian Marketing Society, Esan Graduate Association and the Peruvian College of Engineers.