Natalia Biados Laurson

Merco Manager Talent Argentina

With more than twenty years of experience in the corporate and entrepreneurial world, Natalia has extensive experience in the areas of communication, branding, and digital marketing, supporting transformation processes in companies, brands, and professionals from various sectors. Her approach combines solid strategic training with an innovative and human perspective.

For more than a decade, she worked at Grupo Arcor in the areas of Institutional Communication and Marketing, where she led Arcor Brand Management at the regional level, driving corporate and product positioning strategy, managing visual identity, market research, 360° campaigns, and communication of sustainability programs.

She later founded Bia Digital Strategy, a consulting firm specializing in brand strategy, communication, and digital marketing, providing comprehensive services to boost the business of companies, SMEs, and professionals through the development of value propositions and positioning. She also worked in partnership with various digital marketing agencies, leading communication strategies aimed at growing and strengthening brands in their category.

His training in Communication and Journalism (USAL), complemented by a Postgraduate Degree in Institutional Communication Management (UCES), the Strategic Marketing Program at IAE Business School, and specializations in Digital Marketing, Digital Business, Artificial Intelligence, and Sales (Digital House, UTN BA e-Learning Center, El Silicon Valley, Ecodiem), consolidate a solid and up-to-date academic foundation.

Her international career includes periods of living and training in Venezuela, Ecuador, Chile, Bolivia, and Uruguay, which enriches her multicultural vision and comprehensive strategic approach.

Passionate about building brands with purpose, Natalia promotes sustainable business management that is people-centered and aimed at generating a positive impact on teams, organizations, and society.