+39 / 02-688219.1
Merco Manager Italy
Tommaso Pronunzio, degree in economics, is partner and director of ALES Market Research, an Italian independent market research institute.
30 years in the market research sector: he gained his experience first within companies (Procter & Gamble and KPMG consulting) and then, since 1996, as a partner in research institutes. He founded ALES Market Research in 2000 and is now Partner & Director.
Tommaso works with passion in almost all 'worlds' of market research with a predilection for behavioural sciences and reputation; he is mainly involved in quantitative research and he defines himself as “an operational researcher (not a manager; very much a researcher!)”.
He works mainly in the FMCG and pharmaceutical sectors and personally follows all major clients allowing them to understand and discuss company needs for information. He provides them with concrete marketing solutions supported by national and international market research.
In recent years he has been very interested and specialised in innovative techniques such as biofeedback assessment (eyetracking, emotional measurement/facial coding...).
He is very active in market research associations at European level; he has been a member of Esomar and is currently vice-president of ASSIRM, advisor and events manager.