Catalina Londoño Moreno

Merco Manager Colombia

Catalina Londoño has great experience on the directive level in Marketing, Market Investigation and Communications in different sectors of the industry. She defines herself as a passionate enthusiast of leading projects that require substantial changes for the organization.

During her professional career, she performed as Marketing and Public Matters Manager of HSBC Colombia. In this position she won, along with her work team, the price for the best marketing campaign in 2008, which was held between the 87 countries in which HSBC had presence. In a similar manner, she was responsible of defining, implementing, and leading the strategies of organizational communication, for both internal and external audience, as well as the strategy of corporative responsibility.

Furthermore, she was Regional Manager of the Andean region of the investment banking Excend Capital and Zonal Marketing Chief of Almacenes Éxito in Bogotá. She exceled with her abilities in planning, defining marketing strategies, and brand positioning.

She has also worked as a consultant for Maximizar Equipo Consultor, adding in consulting projects that touched topics of marketing and communication for multiple organizations in Colombia, distinguishing for her capabilities in analysis and articulation between different areas.

Catalina is a Production Engineer from EAFIT University, graduated on the honor roll at the master’s degree in Marketing and Sales from the Autonomous University of Manizales (with the cooperation of Cambridge University).